Using Digital Innovation to Curate a Living History of Uber and Uberisation
Creation of an open-access archive on the Uber phenomenon to be populated and updated by students on a fourth-year Management course.
The project team:
and Darren Moon
This project will explore the usefulness of establishing and curating an open access digital ‘living’ archive to support problem-based learning about contemporary topics in global business management particularly (but not only) reconfiguring business models and service innovation. With help from LTI we would be creating an open access archive populated with a selection of material to date about the American international transportation network company Uber and the phenomenon known as “Uberization” (surge pricing). Once the core infrastructure has been established and MG425 students enrolled, they would become content producers. Each class group would be given responsibility to gather and populate the archive with new material, searching the archive each week to produce their own insights into class topics e.g. globalization of business models, international market entry, government and regulation of foreign direct investment, developing an international operational (digital) infrastructure, digitization of global business management, service innovation etc.